SmileCare Dental — concept clinic redesign

Context

Many small clinic websites were built years ago: tiny text, no mobile layout, a phone number you can’t tap and timings hidden in the footer.

The problem

Patients searching on their phones can’t quickly see timings, treatments or how to book, so they call, or go elsewhere.

Objective

Show, side by side, how structure and a clear contact path change the experience. Both the “before” and the “after” are concepts.

Role

Design study by Orbit Hive, with both versions built for comparison.

Constraints

Fictional clinic and doctor. Sample fees. No real patient data. Reviews are shown as a placeholder, never invented.

Approach

• Timings, location and languages visible in the first screen
• An appointment request that goes to WhatsApp with the details filled in
• Treatments explained in plain words, with typical duration
• A sticky mobile bar for calling or requesting an appointment

Technical notes

Static HTML/CSS/JS. The appointment request uses a WhatsApp deep link; a production version could add a booking calendar and reminders.

Outcome

No measured outcome to report. This is a design study, not a client deployment. We only publish results we have actually measured.

What we learned

Most of the improvement comes from putting existing information in the right place, not from adding features.

Next-step ideas

Add a real booking calendar with automatic reminders, and a reviews block that links to genuine Google reviews.