Insights
Practical notes on websites, AI and automation.
Short, useful guides for business owners and teams. No hype, just things you can check or try this week.
AI for SMBsWebsite strategy
AI for SMBs
Stop answering the same customer question twice
A practical, step-by-step way to reduce repetitive customer questions, starting with your website and ending (maybe) with an AI assistant.
Website strategyWhat makes a good small-business website
Eight practical qualities that separate a website that brings enquiries from one that just exists, and how to check your own site.
AI for SMBsWhere AI actually fits in a small business (and where it doesn’t)
You don’t need an “AI transformation”. Start with one repetitive task, check a few readiness questions, and prove it works small.
Have a business idea, website problem or workflow worth improving? Let’s talk.
Tell us what you’re trying to improve. We’ll reply personally, ask a few questions and suggest a sensible first step, even if that step is small.